Brand Identity & Management
A cohesive identity that makes your brand recognized and remembered.
A brand without a clear identity looks random and loses customer trust.
We build your visual and verbal identity: logo, colors, fonts, brand guidelines and tone of voice, so you appear consistent everywhere.
Brand identity is the way your brand is recognized: the logo, colors, fonts, photo style and designs, together with the verbal identity, meaning your tone of voice and core messages. When the identity is clear and consistent, customers recognize your brand quickly in an ad, on an account or at a branch, and feel they are dealing with an organized business.
The problem is that a brand without a clear identity looks random and loses customer trust. This shows in a logo that does not work at small sizes, colors that change from one design to another, designs that each designer executes in a different style, and messages that do not explain what sets you apart.
Identity is not only for large companies; a small project benefits even more, because it needs to look trustworthy from day one against older competitors. A unified identity also saves your team and designers time, because the core decisions about colors, fonts and style are already made, so every new design is faster, cheaper and more consistent.
Yes, in all editable and print formats.
Yes, we evolve your current identity while keeping what makes it distinct.
Usually two to four weeks depending on scope.
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